“Fashion (Re)search” is a long-term research project of the fashion search engine GLAMI on the state of fashion e-commerce, based on continuous data collection of more than 30 000 respondents in 10 European countries.
As a fashion search engine, GLAMI wonders what customers are really looking for when shopping online, what is important to them, and how to help them find it most effectively. We also want to collect data and information, show the current picture of European fashion e-commerce and give recommendations to e-shops how to make online shopping even better.
48% of customers, who are interested in buying sustainable fashion items, do not know how to find and where to buy them, as shown in GLAMI’s new sustainability research. The low awareness of sustainable brands is the largest barrier to purchase
Visual search, wishlist with discount notifications,
possibility to read reviews, define the size and block the unwanted brands are the most important and and attractive features
Fashion Re(search) in numbers
Unless otherwise stated, the main data sources of this report is online questionnaire survey on your websites in Czech Republic, Slovakia, Spain, Hungary, Romania, Bulgaria, Turkey, Greece, Slovenia and Croatia enriched with internal data of most searched keywords and most clicked filters.