KEY FEATURES OF ONLINE FASHION STORES
What does the current online fashion shopper desire entering a new decade?
Visual search, wishlist with discount notifications, possibility to read reviews before purchase block the unwanted brands or size definition options.
SUSTAINABILITY IN CONSUMER BEHAVIOR
Customers feel influenced by sustainability trend when shopping for fashion, but the barrier to sustainable fashion purchases lies in 70% of respondents not knowing where to buy the items from sustainable brands.
ABOUT GLAMI FASHION (RE)SEARCH
One-stop source for fashion e-commerce insights and trends
What is important for users when online shopping for fashion? How does sustainability trends influence the customers? Answers to these questions you can find in this report.
Unless otherwise stated, the main data source is online questionnaire survey, search and sales results of Internet users in Czech Republic, Slovakia, Spain, Hungary, Romania, Bulgaria, Turkey, Greece, Slovenia and Croatia.
This website unites data from all the countries, but we have also created the local versions with more details about specific markets. You can find out more here:
European biggest fashion search engine
Gathering and organizing all fashion to one place for anyone to discover.
Bringing together millions of customers and thousands of different brands and e-shops under one roof, we are making it significantly easier to shop for fashion thanks to the use of visual search and smart product classification into hundreds of filters.
years of work