Long-term project of the fashion search engine GLAMI based on continuous data collection of more than 30 000 respondents in 10 European countries





Visual search, wishlist with discount notifications, possibility to read reviews before purchase, define the size and block the unwanted brands are the most important and attractive features for the customer.



More then half of the customers declare that they are influenced by a sustainability trend when shopping for fashion. But 70% of them doesn't know where to buy items from sustainable brands.


As a fashion search engine, GLAMI wonders what customers are really looking for when shopping online, what is important to them, and how to help them find it most effectively. We also want to collect data and information to show the current picture of European fashion e-commerce and give recommendations to e-shops on how to make online shopping even more comfortable.

Unless otherwise stated, the main data source of this report is online questionnaire survey among Internet users in Czech Republic, Slovakia, Spain, Hungary, Romania, Bulgaria, Turkey, Greece, Slovenia and Croatia. 

10/2019 Data collection

10 European countries

30 000 participants

This website unites data from all the countries, but we have also created the local versions with more details about specific markets. You can find out more here:

6 years of work

3000 shops

14 countries

5 mil. 

followers on social media

25 000 brands


25 mil. visitors/month

Fashion search engine

Contact for media

Natalia Romanova, PR & Brand