fashion (re)search

Your one-stop source for fashion e‑commerce insights and trends

Fashion (Re)search is a periodical study on the state of fashion e‑commerce and trends of consumer behaviour that explores how digital innovation continues to change the way people shop for fashion.

What is important for users when shopping online for fashion? How do important events like the COVID pandemic or energy crisis influence customer behaviour? Responses to these questions come from surveys of thousands of internet shoppers conducted by GLAMI. We top it up with search and order statistics of millions of visitors in 13 European markets and predict the seasonal trends and long‑term shifts in fashion e-commerce.

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Fashion (Re)search is a periodical study on the state of fashion e-commerce and trends of consumer behaviour that explores how digital innovation continues to change the way people shop for fashion.
DATA

Our sources of data

GLAMI internal data
GLAMI analyses the search and order patterns of millions of visitors to predict seasonal fashion trends.
Surveys of internet shoppers
Consumer behaviour changes are revealed in surveys among thousands of consumers.
Research among 4600+ partner shops
We were identifying trends within fashion e‑commerce through polls and interviews with our partner shops.
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INSIGHTS PER COUNTRY

Explore available reports about specific countries

CONTACT AND SUBSCRIPTION

Are you hungry for more insights?

Reach out to us at any time for tailor-made analysis, free of charge. Write to Natalia Romanova (Fashion (Re)search lead) natalia.romanova@glami.cz or leave us your contact.

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